Rich Ux
About
I'm Rich Ux. I run a One-Person Marketing Agency doing $20K+/month out of South America. No employees. No office. No proposals or price negotiations. Just a handful of clients on monthly retainers, served well, for years on end.
I also teach this model to freelance marketers who want out of the freelance trap. Through the RichUx Academy, dozens of consulting interventions, and 400+ hours of free content on YouTube and my podcast, I've helped hundreds of marketers build their own One-Person Marketing Agencies — many of whom now out-earn the job they left behind.
The Mission
AI just ate the bottom of the marketing stack. Landing pages, ad creative, first-draft copy, basic designs — all commoditized, all now doable for twenty bucks a month. The marketers who survive this decade won't be the ones who learned Photoshop faster. They'll be the ones who became strategic brains clients can't automate away. That's what I teach. That's what I practice. That's what this site is about.
The Story
01
I graduated from law school but never took the bar exam. That was the first real decision I ever made — walking away from a "safe" path because I could feel it wasn't mine. What replaced it wasn't much better. I cycled through tech jobs, creative jobs, and -40°C Canadian winters, watching my father work 60-hour weeks in a career that was eating him alive. I decided I wanted a different deal with life. I had no idea what that looked like yet.
02
I tried every shiny object in the freelance marketing world. SEO, video production, copywriting, Facebook ads, email funnels...I learned a lot and undercharged for all of it. For a stretch I was delivering small web design projects for $800 and driving DoorDash at night to cover rent. Marketing skills were compounding. Income wasn't. The problem wasn't lack of skill — it was the business model every freelancer defaults to.
03
Once I stopped selling projects and started selling subscriptions — one monthly fee, full-stack value, no contracts, no proposals — everything changed. Clients stayed 12 months, 18 months, three years. Income compounded. The work got better because I wasn't starting from zero every quarter. I went from $800 web design projects to $10K/month retainers in under two years, and I've run the business full remotely ever since. The model I reverse-engineered out of that shift became OPMA — the One-Person Marketing Agency — and everything I teach now is downstream of it.
The Philosophy
The only scarcity that matters is time. Money is a proxy for it — a tool to reclaim your hours. The entire point of a One-Person Marketing Agency is that it produces real income without costing you your weeks, your health, or your presence at home. Anything that scales by adding hours isn't wealth. It's a trap with better wallpaper.
Specialists are the first to get automated. AI can write a landing page, run an ad test, design a logo, spit out first-draft copy. What AI can't do is look at a business, understand why it isn't converting, and connect content to funnel retention into a system. The marketers who own the system — not one piece of it — are the ones who'll still be getting paid in 2030.
Every freelancer eventually hits the ceiling of project-based billing. You spend 30% of your time on sales. Your income resets monthly. You compete on price with the whole internet. The subscription model solves all of it at once: predictable revenue, client relationships measured in years not weeks, competing on value with almost nobody. It's the single highest-leverage shift a freelance marketer can make.
Today
Everything you'll find on this site is pulled from work I'm still actively doing. I don't teach retired playbooks.
I run a real OPMA with a handful of long-term retainer clients. Local businesses, apps, professional services. $20K+/month average, averaging 18 months of retention per client. This is the business the model is proven against.
The training platform for freelance marketers serious about making the shift. Four pathways — Full-Stack Marketer, One-Person Marketing Agency, Fractional CMO, 100X AI Marketer — covering the full arc from skill-building to strategic leadership.
academy.richux.comThree tiers of 1:1 work with me — a $497 Strategy Intensive for one focused problem, a $3,997 90-Day Accelerator for marketers ready to go live, and a $997/month Agency Advisor retainer for operators already winning.
Work with me33,000+ YouTube subscribers, a weekly podcast (The Rich Ux Audio Experience) and a regular newsletter through the Blueprint list. If you want the free version of what I teach, it's all out there. If you want the structured version, that's what Academy is for.
Stances
01. I believe the one-person agency is the best small business model of the next decade.
Not because it's trendy, but because it's the only one where AI multiplies your output instead of hollowing out your revenue. The owners win, the staff roles don't exist to eliminate, and the unit economics get better as tools get cheaper.
02. I believe most marketing courses are padded for perceived value.
Ten-hour modules that could be a 45-minute Loom. I'd rather teach less and have it stick than teach more and have it forgotten. The OPMA Blueprint is 89 pages for a reason — everything extra got cut.
03. I believe freelancers shouldn't write proposals.
Proposals are unpaid consulting. If a client needs a proposal to say yes, they're not sold on you yet. Get sold first. Then publish your price and your menu.
04. I believe most people who say "I have bad clients" have a bad offer.
If you're attracting buyers who haggle, complain, ghost, and refuse to pay on time, the problem isn't the client pool. It's the positioning and the price. Fix those and you change the buyer.
05. I believe remote work + geographic arbitrage is the most underused lever freelancers have.
I earn in US dollars and spend in Paraguayan guaraníes. My quality of life went up, my costs went down, my wife and kids are with me every day. This isn't for everyone. But if you never even consider it, you're leaving years of your life on the table.
Next Steps
Free
The 89-page PDF that documents the exact model. Pricing, service menu, client progression, Stripe screenshots. What 1,200+ marketers have already downloaded.
Get the Blueprint →1-on-1
Three tiers of direct work — a $497 Strategy Intensive, a 90-Day Accelerator engagement, or an ongoing Agency Advisor retainer. Application-only for the upper tiers.
See the tiers →