Welcome to the RichUx blog

Quick story about what this blog is, and why I decided to start publishing essays alongside the YouTube videos and the podcast.

Why writing, why now

For the last few years, most of what I’ve published has been on YouTube. Video’s been good to me — 33,000 subscribers, a real community, a lot of people who message me saying the OPMA model changed their business. But video has a ceiling I keep bumping into: once it’s posted, it’s hard for someone to find it later if they don’t already know exactly what they’re looking for.

Text searches. Video doesn’t.

So here we are. A few times a month I’ll publish an essay here — longer-form, more thinking-out-loud than a scripted video, and structured so that someone searching for “how to price a retainer” or “what to put in a marketing proposal” can actually find the answer.

What you’ll find here

Four rough categories, though I’ll cheat across them often:

• The OPMA model itself — pricing, positioning, offer design, the seven rules, why this model works right now in particular
• AI marketing — what’s actually working in my own agency (not demos, real client work), which tools are worth the subscription, where AI breaks when you actually try to run a business with it
• Freelancing as a career — the long view. Pricing over time, dealing with bad clients, when to raise rates, what happens after you hit $20K/mo and it stops scaling linearly
• The occasional review — if I spend money on a tool or a course, I’ll tell you whether it was worth it

What I’m not going to do

Two things.

I’m not going to write fluff. If I don’t have a specific opinion or a specific framework to share, I won’t publish that week. You’d rather get one essay that sharpens your thinking than four essays that tell you “marketing is about solving customer problems” for the hundredth time.

And I’m not going to soften my opinions. If I think a strategy is wrong, I’ll say so. If I think a tool is overhyped, I’ll say so. The value of a personal blog is that it doesn’t have to sound like a committee wrote it.

Next essay drops next week. If you want it in your inbox before everyone else, grab the blueprint — you’ll get the weekly essay by email.

— Rich